Design proces model
7 steps
Create a report on your customer research including a profile of the types of customers you would like to target for your experience
END GOAL
4 - Determining characteristics
5 - Generating alternatives
3 - Setting requirements
6 - Evaluating alternative
2 - Establish functions
7 - Improving details
1 - Clarifying objectives
You are able to design a customer experience, by applying a design process model and appropriate design methods, and by using the voice of the customer.
Do your customer research!!!!!
Interviews
Online due to circumstances
Decide on the kind of experience you would like to create
Dig into research methods for identifying customer needs
IA or MKT book
possible research methods
surveys
interviews
focus groups
experiments
participant observation
combination of two (research methods)
methods
qualitative
quantitative
numerical data
numbers
non-numerical and unquantifiable elements
feelings & emotions
Look at our previous community sessions
Future Sustainable world
Our community moodboard
Optimal situation: Environmentalism
Discussion with the community --> going back to pre-industrial living
The building blocks of an experience
User
Context
System
Survey
New experience
Multi-user workplace
Sustainable
Earthship
More target groups
Green energy
Meeting points
Digital
Solar panels
Vegan