Please enable JavaScript.
Coggle requires JavaScript to display documents.
Media Planning Seminar 7 Calculation and considerations Part 1…
Media Planning Seminar 7
Calculation and considerations Part 1
Objective
increase brand awareness
hotel
Media objectives
when: holiday
wh
Taget: 25-35, domestic traveling
calculate
What's the data you should search for
competiors information
measurement of paid media
News paper and magazines
readership and circulation
where: food magazines,
TV audience
A. C. Nielsen is the research company that dominates the
television measurement industry.
Out of home media
movie theater
airplane display
public transport: passenger
tube station
how many people will be there per day
train station
how many people will be there per day
online media
online magzines subscription
Facebook, instagram