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Marketing (segmentation (age, income, lifestyle, location), mix (price:…
Marketing
segmentation
age
income
lifestyle
location
mix
price: penetration, competitor, cost- plus, skimming and promotional
product: an physical item that satisfies a need or a desire
place: is moving the product to a specific user
promotion: is any type of campaign that is trying to persuade a buyer to their product
role
find needs
find wants
find identity
research
primary
trials
focus
questionaires
trials
secondary
census
finance
internal
newspaper
websites