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RADUGA SEVERA (TO DO (Interview (Find out target audience), SMM strategy…
RADUGA SEVERA
TO DO
Identify new product
SWOT + PEST analysis
Interview
Find out target audience
SMM strategy
Instagram
Design
Content plan
New ideas
New product
Family tours
partners
Content of school trips
teen
new friends
adventures
ability to chose for themselves
multicultural exchange
example
https://www.travelforteens.com/
art
young children
interactive, quests
parents
safety first
This should be reflected in the marketing offer
price
Adding value
English
sport
qualified staff
new partners
camps
https://www.aricamp.ru/
https://kamchatka.camp
http://www.campvagant.ru/leto.html
Barents Euro-Arctic Cooperation
http://www.barentsyouth.org/
https://www.barentscooperation.org/en/Working-Groups/Joint-Working-Groups/Tourism
https://www.barentscooperation.org/en/Working-Groups/Joint-Working-Groups/Youth
https://www.barentscooperation.org/newsletter/Newsletter-1-2013/Barents-Tourism
https://www.barentscooperation.org/newsletter/Newsletter-2-2016/LearningCulturalTourism
competitors
find out their strengths
Current situation
Marketing
Media channels
Website
no tours description
no information about tours for children
no photos or videos
Social media
VK
5,4K followers
no interactions
weird posts
FB
dead
brainstorming
school tours
divide by aims
profo
sub-brand for youth tourism?
attracting foreign tourists
Student tourism
Northern countries
Canada
useful links
https://www.eftours.ca/
https://www.isx.ca/
https://www.instagram.com/2ru.space/
https://www.statravel.com/travel-canada.htm
https://clubesl.com/
types
Educational
STEM
Experiential learning
training internship
Fun
dog riding?
food festivals
group travelling
english practice
active
boats
bus adventures
ecological
Norway
useful links
https://www.visitnorway.ru/places-to-go/northern-norway/5-must-see-places-above-the-arctic-circle/