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Partnerships (Critical user segments (COMPARE WITH HOLIDAY) (New,…

- - - - After looper ranking on iOS: Benchmark against Valentine's Day, Android
      - Before looper ranking on iOS LS: Benchmark against Valentine's Day overall
    - - What is partnership's unique value proposition?
        
        Changes in long term user behavior
        
        U25 appeal. You cannot choose holidays but you can choose partnerships.
        
        Synergy with other teams in the AR space
      - We still need to invest in regular holidays!
      - We might need to create synergy with other teams in order to reap bigger gains in RTC AR. Which other product have the biggest overlap with US?