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Understand : (Our products (Our suppliers (Exposure, Relationship,…
Understand :
Our products
Existing
Upsell
New opportunities
New markets
R&D
Our suppliers
Exposure
Relationship
Continuation
Project journey
Our clients/customers
Loyalty & Referral value
Customer journey
Profile - demographic
% turnover
Competitor profile/analysis
New client opportunities
Our operations
Premises
Equipment
Infastructure
Technology
Finance
Our people
Recruit and retain
Training
Contracts and Policies
People journey
Culture
Our story, values, history