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Strategic Managment (process (generic and grand strategies (generic…
Strategic Managment
process
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long term objectives
involves profitability, return on investment, competitive position, tecnological, leadership, productivity,employee relations
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external environment
remote, industry and operating
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internal analysis
quantity and quality of the company's financial, human and physical resource
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company mission
describes the company's product, market and technological areas
restructuring
company's structure, leadership, culture, and reward system may all be changed to ensure competitiveness
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strategy makers
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President or CEO
long term direction, responsible for the firm's success
managers
developing environmental analysis and forecasting, establishing business objectives
formality
degree to which partipants, reponsabilities, authority and discretion in decision making are specified
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