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Building long-term success (marketing kisspng-social-media-computer-icons…
Building long-term success
The politics of business and management:
Understanding the political context
Analysing the political context
Stakeholder analysis
Managing the political context
From custom abiders to bullies
Changing environment
Millennials dont like puffery
Risks remain
Red and blue companies
voice-how workers can be heard:
How workers can best be heard
How do trade unions fit in with employee “voice”?
voice Matters
productivity puzzle, try asking the workers
Employee involvement
Horizons shifting
Sustainability
The importance of quality
business sustainability
management
Cost of quality
assurance and quality control
systems
Improving
importance of performance measures
performance against competitors
Match performance against characteristics
Develop improvement plans
Operational risk and resilience
Hazards
Impact
Likelihood
Managing risk
Relationship marketing
relationships marketing
Customer loyalty
Customer value and customer satisfaction
Service- dominant logic
Types of relationships
marketing
internal marketing
The role and impact of staff
Internal marketing
Critical service interactions
Unfair customers
Types of employees
Crisis management
What constitutes a crisis
Externally generated crises
brand sabotage
Employee brand saboteurs
Managing crises and issues
Measuring success
Key marketing
Using multiple measures
Time frames in evaluating marketing success
Identifying leadership
person
result
position
purpose
process
Followership
Empower workers to bridge the CEO pay gap by themselves
Empowering workers
Shareholder power
Talent show
The seven key tools to controlling quality
Stratification
Cause and effect diagram
Checklist/tally
Pareto chart
Scatter diagram
Control chart
Histogram
