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LIL - Google Analytics Essential Training (Behavior Reports (Unique…
LIL - Google Analytics Essential Training
Intro
Concepts
Pageview
Hits
What?
Interaction w website and page content
Three types
Page tracking
Event tracking
Ecommerce tracking
Session
Remark
Exit can be leaving the site or being inactive for at least 30 min.
Users that leave and return within 30 min are still counted as the original session.
What
A visit to the website within a given timeframe
Users
How?
Identified by client ID, which is stored in browser cookies
Remark
The same user can be tracked across multiple sessions w client ID
Segment
What?
Breakd up users into categories or dimensions
How?
By geographic location, device category, traffic source...
Conversion
What?
Measures if your business objectives are being reached
Event
What?
Hit or user interaction on your website
Source
What?
Where the user traffic originated from
Medium
What?
Avenue the traffic took to get from the source to your site
Attribution
What?
Assigning value to touchpoints within a user's journey up to conversion
Get Started
Requirements for Data Tracking
Cookies enabled
JavaScript Tracking code must be encoded on all webpages
Google Analytics Fundamentals
Google Analytics Ecosystem
Google Analytics > Account > Property > View
Account
Every entity of analysis can be considered one account
E.g. : personal website and company (website, app) are two accounts.
Property
Each part of an account can be considered a property
E.g. : the website of the company and the app of the company
View
Different view or analyzes on you data
There are at least three:
Main reporting
Testing
Raw data
Introduction to the UI and Reports
Remark
Metrics and dimensions should come from the same
scope
Filter and Segment Data
Audience Reports
Demographics
Geographic location
Technology
Mobile
Acquisition Reports
Behavior Reports
Pageviews
Unique pageviews
Number of sessions during which that page was viewed at least once.
Average time on page
Bounce rate
enter and exit straight away, wo interacting
% exit
% people exiting that page (where they could exit from another page)
Behavior Flow
Path followed from one page to the other. Answers the questions: How are users interacting w your website?
Site Content
Tells you how the user interacts with the site content (how and where he lands on the site, where he exits, which pages do well etc.)
Site Speed
Overview of potential improvements in terms of load time.
Conversion Reports
Remark
Concept of conversion is different for every site owner (business owner).
Answer to the question: Why do you have a website?'
Funnel visualization
If your goal is to complete a purchase with the client, then the funnel visualization gives you all the rates of continuation vs abandon on the different steps of the process. (Logging in > select products > view order > payment > review)
Real-time report
Characteristics
no segmentation
limited dimensions
Types
Overview
Locations
Traffic Sources
Content
Events
Conversions
Basic Configuration
Filters, goals, ...