LIL - Google Analytics Essential Training (Behavior Reports (Unique…
LIL - Google Analytics Essential Training
Interaction w website and page content
Exit can be leaving the site or being inactive for at least 30 min.
Users that leave and return within 30 min are still counted as the original session.
A visit to the website within a given timeframe
Identified by client ID, which is stored in browser cookies
The same user can be tracked across multiple sessions w client ID
Breakd up users into categories or dimensions
By geographic location, device category, traffic source...
Measures if your business objectives are being reached
Hit or user interaction on your website
Where the user traffic originated from
Avenue the traffic took to get from the source to your site
Assigning value to touchpoints within a user's journey up to conversion
Requirements for Data Tracking
Google Analytics Fundamentals
Google Analytics Ecosystem
Google Analytics > Account > Property > View
Every entity of analysis can be considered one account
E.g. : personal website and company (website, app) are two accounts.
Each part of an account can be considered a property
E.g. : the website of the company and the app of the company
Different view or analyzes on you data
There are at least three:
Introduction to the UI and Reports
Metrics and dimensions should come from the same
Filter and Segment Data
Number of sessions during which that page was viewed at least once.
Average time on page
enter and exit straight away, wo interacting
% people exiting that page (where they could exit from another page)
Path followed from one page to the other. Answers the questions: How are users interacting w your website?
Tells you how the user interacts with the site content (how and where he lands on the site, where he exits, which pages do well etc.)
Overview of potential improvements in terms of load time.
Concept of conversion is different for every site owner (business owner).
Answer to the question: Why do you have a website?'
If your goal is to complete a purchase with the client, then the funnel visualization gives you all the rates of continuation vs abandon on the different steps of the process. (Logging in > select products > view order > payment > review)
Filters, goals, ...