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VISUAL COMMUNICATION THEORY AND PRACTICE (HOW WE READ VISUAL (Form,…
VISUAL COMMUNICATION THEORY AND PRACTICE
THEORY - Theory is unfortunate term its suggest something that is unreal or proven and of little consequence expect those who like to read long winded books discussions and write long essays.
PRACTICE - Practice includes the use design thinking skills and design as a process. Drawing conventions and the use of design elements and principles are the primary components of the visual language that students use to represent concepts in relation to a specific purpose and audience
PRINCIPLE AND PRACTICE
Study of principle
Set of posibilities
Designers can create a lot of solution
Study of shapes
Common language
Communication
Shape a 2 dimensial
Theory basic design
The computer tool
HOW WE READ VISUAL
Form
Captions labels
Contenct
Two or three dimensional
Color used
Noise
Arrows and line
Joint deconstruction of image
Transforming and representing
VIEW AND READ- Text, Typography, Powerful to way communicate
AMBIGUITY- Multiple ideas and meanings
CONVENTIONS- The unwritten rules and connectivity
APPROPRIATENESS - Way do in a proper
SEMIOTIS - Synatic, Sematic, Pragmatic
PERCEPTION- To tell audience about design in simple way