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Water Treatment Industry (sectors (residential drinking water treatment…

- - - - chlorination, ion exchange, pretreatment teach
    - - reverse osmosis, UV, ozonation disinfection equipment
  - - - removal of contaminants
    - - UV disinfection, magnetic scale control
- - - - certain minimum standards
      - requirement to periodically upgrade equipment and process
    - - treatment facilities
      - water utilities
      - delivery systems
  - - - point of use
      - point of entity
      - filter pitchers
        
        non-health issues, taste and odor water
    - - losing confidence in municipal drinking water treatment
    - - POU
        
        under sink
        
        counter top
        
        faucet amount
        
        POE
        
        UV
        
        ozone
        
        water softeners
        
        carbon
        
        sediment
        
        distribution channel
        
        mail order company
        
        internet company
        
        water dealer
        
        retail chains
        
        whole sales
        
        players
        
        manufacturers and assy residential WT products
        
        operations varied size and complexity
        
        level of sophistication process technology = low
        
        manufacturers major players
        
        well maintained research laboratories
        
        sophisticated manufacturing plants
        
        consumer appliance company
        
        water purification market
        
        product brand strategy
        
        need major advertising campaign
- - - - individual
      - small regional
      - major global
    - - equipment manufacture + consulting and engineering
      - consulting engineering + chemical suppliers + equipment suppliers
  - - - water treatment dealers
        
        diverse characteristics in terms of brand and location
      - MLM organization
      - mass merchandising retail distributions
        
        water treatment device as upscale and fashionable
      - OEM and integrators
        
        sold to dealers
        
        integrate different equipment to pull systems together