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B207 - Block 3 Mind Map (LEADERSHIP (REFERENCES (Ind, N. (2007) Living the…
B207 - Block 3 Mind Map
POLITICAL CONTEXT
REFERENCES
Crozier, M. and Friedberg, E. (1980) Actors and Systems: The Politics of
Collective Action, Chicago, University of Chicago Press.
Politics of business derived from the ancient Greeks.
Political Concept - Two Main Perspectives
Societal Perspective, based on contexts in the world, europe, countries, regions etc
Organisational Perspective, based on ther polotical context within a organisation, an office, a department etc
'Political Game' is a term used to describe the infrastructure of the polices being implemented. 'a concrete mechanism through which people/and or organisations structure their power relations and regulate them' Crozier and Friedberg (1980)
Interpersonal and inter-organisational practice can be understood through following the 'political game'
Political Analysis - developing strategies in alignment of the political game to advance and influence your individual goals. Disaggregating the key players within the political context.
Stakeholder Analysis - Internal and External stakeholders
control the influence on a organisations mission. They have a impact on what a organisation does.
Stakeholder Analysis is a tool used that aims to understand the main stakeholders in order to categorize them according to the variables relevant in the purpose of the analysis.
Power vs Interest Matrix can be used to help analysis
Managing the Political Context - To ensure long term business success political skills are required.
Personal Skills
Interpersonal Skills
Reading People & Situations
Building alignment & alliances
Strategic direction and scanning
QUALITY
Control & improving performance in all operations of the organisation
REFERENCES
Reeves, C. and Bednar, D. (1994), ‘Defining quality: alternatives and implications’, The Academy of Management Review, vol. 19, no. 3, pp. 419–445.
Employee Voice - employee engagement in discussing matters which impacts workplace outcomes.
Indirect or Direct.
Unions
Important as employees want to have a say in what matters will affect them at work.
Working From Home - Some employees have suggested that this can inhibit the quality and timelessness of work. It also prevents meeting new people and gaining new ideas from meetings/hallway discussions
Quality management features e.g consider it as a perspective from customers. Measure quality in a away that equates organisational performance
Quality - 'meeting and or exceeding customers expectations' (Reeves and Bednar, 1994)
Costs occur when a organisation aims to improve quality:
Prevention Costs
Appraisal Costs
Internal Costs of Defects
External Costs of Defects
Quality Assurance - Covers all elements needed to make sure the finished product/service meets all criteria.
Quality Control - elements needed to fulfill the technical product/service requirements for quality.
Quality Systems - Developing strategies that are designed specifically for a specific task. An externally designed and approved quality system.
Charts/Diagrams that help visualize information
Histogram (Distribution)
Control Chart (Performance tracking)
Scatter Diagram (relationships between variables)
Pareto Chart (investigate cause of failures/quality issues)
Checklists/tallies (Collection of quantitative data)
Cause and Effect Diagram (Categorizing potential problems)
Stratification (deriving data into sub catergories)
Measuring Success - Through analysing customer satisfaction/dissatisfaction, distribution/availability of goods and services, price, gross margin, sales, market share, new products.
LEADERSHIP
REFERENCES
Ind, N. (2007) Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion, 3rd edn, London, Kogan Page.
Welch, M. and Jackson, P. R. (2007) ‘Rethinking internal communication: a stakeholder approach’, Corporate Communications: An International Journal, vol. 12, no. 2, pp. 177–198.
Zhang, J. Z., Watson, G. F., Palmatier, R. W. and Dant, R. P. (2016) ‘Dynamic relationship marketing’, Journal of Marketing, vol. 80, September, pp. 53–75.
Employee Voice - Important as employees want to have a say in what matters will affect them at work.
Working from home - New way of working, allows a more relaxed day for employees. Engages trust between employer and employee. Better relations can lead to better quality of work and loyal staff.
Gain better employee productivity various ways can be changed to improve this.
Employee involvement
Group work/ interactive team meetings
Sustainable choices
Relationship marketing. This should be on a organisations agenda as this can lead to better successes and profits due to maintaining strong relationships with customers.
Internal Marketing:
supports relationship building
enables staff feedback which improves customer-orientation.
provides a focus for staff and their diverse organisational roles.
Helps promote a coherent brand identity
Relationship between staff and consumers is at the 'heart of the brand' (Ind, 2007, p.22)
Internal Corporate Communication 'designed to promote commitment to the organisation, a sense of belonging to it, awareness of its changing environment and understanding of its evolving aims' (Welch and Jackson, 2007, p.186)
Creating business to business relationships. Particularity important as these take longer to establish and can affect outcomes to a greater extent. The relationship states and migration mechanism diagram can help explain the entry points and how to progress upwards.(Zhang et al. 2016 p 58)
Managing crises and issues
Measuring Success - Through analysing customer satisfaction/dissatisfaction, distribution/availability of goods and services, price, gross margin, sales, market share, new products.
Leadership as a process model (Pierce and Dunham, 1989)
MARKETING & SUCCESS
REFERENCES
Slack, N. (1994) ‘The importance-performance matrix as a determinant of improvement priority’, International Journal of Operations & Production Management, vol. 14, no. 5, pp. 59–75.
Grönroos, C. (2004) ‘The relationship marketing process: communication, interaction, dialogue, value’, Journal of Business and Industrial Marketing, vol. 19, no. 2, pp. 99–113.
Global Movement
Renewable Green Energy - 'virtuous cycle' of investment. economic growth, stability, employment, emission reductions. Positive change for organisations trying to gain recognition and success
Social Activism can have a impact on what polices organisations choose to follow. Social media and the web have changed the environment fro businesses making corporate activities more transparent.
Working from Home - New way of working for employees.
Hot Desking, 'super desk'. Different ways offices are working to gain more efficient work and have greater employee benefits. A healthier office environment is gained.
Quality management and analysis can help with improving a organisations success.
Improving Performance - e.g operations performance and the performance viewed by customers. Looking at these aspects will improve marketing and overall business success.
Importance- Performance Matrix by Slack (1994) Using a 4 stage process for spotting gaps between market requirements and an organisations actual performance
Relationship Marketing - Long term perspective in marketing 'identifying and establishing, maintaining, enhancing and when necessary terminating relationships with customers and other stakeholders, so all objectives are met' (Grónroos, 2004, p. 101)
Benefits of Relationship Marketing
More cost effective to retain than replenish customers
retaining customers provides a profit over the customer lifetime
Measuring Success - Through analysing customer satisfaction/dissatisfaction, distribution/availability of goods and services, price, gross margin, sales, market share, new products.
