Native Advertising Optimization 2

Optimizing Your Campaign

how fast your budget is reached

Analyzing Campaign Results

CTR Of Ads

CTR of landers aim for 30-40%

conversion rate to sale

number of clicks

Optimizing Your Campaign

Split test lander

Kill underperforming widgets

Split test new ads

More than $5.00 cost and less than 5% CTR AIM FOR 10% CTR!!! look out for 0% CTR's as well.

Same headline different images (test 10 ads at a time)

same design different image, headline CTA etc.

In Voluum click report

widget id (dropdown box)

First string of numbers is PUBLISHER ID and after S is WIDGET.

Consider turning off publisher completely based on rule of 5. 5683916. Now to go Publisher site MGID and go to "selective bidding icon" and turn off that publisher

5 stages of awareness Targeting System For Lander

Optimizing Landers

also use own judgement based on VIEWS and CLICKS

Find at least 10 images to test, that may be similar to original. keep in mind that image is just for getting ATTENTION. use CONTRASTING images as long as meets ad networks POLICIES

Remember the IMAGE gets the ATTENTION. Then use COPY to get the CLICK

When to kill

Kill when you have spent more than 5X CPA and have 0 conversions

So if you receive $40 commission and spent $200.00 and have 0 conversions 5 X CPA = $200.00 = kill campaign

Anstrex

Gives you widget id's to upload go to RevContent tab sort by adstrength

click to edit

Revcontent allows you to upload whitelist