The Cultural Dynamics and assessing Global Markets (CULTURE (cultural…
It's important to have a marketing plan for each business domestic or international. With marketing, you can build the business fast and make more money fast. having a domestic business will be rising effectively because in a domestic country the culture is known to the business and they can use this culture in order to grow fast, however some businesses decide to expand and they go international. It may be helpful to do market research to assess the differences between countries in areas such as customer tastes, buying behavior, and workers' attitudes and opinions. However, the researcher will have to be cautious in how they undertake their research and how they analyze the data they collect. A failure to prepare adequately for cultural differences will limit the usefulness of the results of the market research and may even make it useless. Let's consider the different aspects of cultural differences when doing international market research.
Doing a good marketing plan when going global can better achieve better results as well as understanding the different cultures and the needs and wants of the customers. one better way to know the culture when focus groups discuss the advantages and disadvantages of a product, the researcher may notice that disagreements and conflict are also culturally dependent. Some cultures are accepting of disagreements, while others see it as rude