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Commercial function (CVM (Customer Value Management)/ CLM (Customer life…
Commercial function
Sales & Distribution
Branding and Promotions
BI and Reporting
Special Projects - Digital, M-Commerce
CVM (Customer Value Management)/
CLM (Customer life cycle management)
1. Customer should come with High Value
Customer Acquiring
2. Customer should be on network with Good value
Customer Hand-holding and Revenue Management
3. The customer shouldn't leave.
If the customer leave, they should leave the network with less value or Less impact
Customer Retention Management**
**Su Myat Mon
Why - Why they churned
What - What could have stopped them
1. Who - Identify people who can churn
How - How we can reduce the further churn and How we can win back those people
Director
Data Sr Manager
Voice Manager
VAS/SMS/Others Manager
Campaigns and Promotions Manager
Segmentation
Products
Promotions and Communication
Results and MIS
Replan
Increase the Revenue
