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Plaze Marketing (Outreach (SEO (Metadescriptions, Relevant keywords in…
Plaze Marketing
Outreach
SEO
Metadescriptions
Relevant keywords in content
Relevant keywords in URLs
Links
In Person Networking
Posting to Adjacent Blogs/FB Groups
People Sharing Spotlight Articles
Approach
Step 1: Craft Initial Blog Post
Create value for readers
Audience is all user types
Explain Mission
Introduce Team
Step 2: Post to each FB group, with unique spin for each
Link Blog Post
Link to Other Blog Posts at end of this post: The 3 most engaging "short and sweet" articles.
Spotlights
How To: Individual Artists
How To: Bands
List
Pain Points
in post
Solicit Feedback from audience
Step 3: Drive Users to Website
Call to Action: Subscribe
Anyone who subscribes via the early access link will be a founding member and never be charged.
Educate About App in future
List Benefits
Meet musicians with similar goals
Reach out to the right people
Easily share and promote your content with an audience that cares
Step 4: Provide Consistent Content via Monthly Newsletter
How To Articles
App updates/roadmap features
Encourage readers to share an article with a friend
Key Considerations
Does this communicate our brand?
Does this position us in our users mind?
Will people tell their friends about us?
Does this help educate our users?
Content
Landing Page
Messaging
Sign up form
Goals
Email Sign Up
Blog
Spotight
Learning from example
Specific resources used
Contact info
How To: Individual
Processes to follow
Motivation
Education
Collaboration tips
How To: Band
Working with vendors (Engineers/Publications)
Venue Education
Content Management
Best Practices