Plaze Marketing (Outreach (SEO (Metadescriptions, Relevant keywords in…
Relevant keywords in content
Relevant keywords in URLs
In Person Networking
Posting to Adjacent Blogs/FB Groups
People Sharing Spotlight Articles
Step 1: Craft Initial Blog Post
Create value for readers
Audience is all user types
Step 2: Post to each FB group, with unique spin for each
Link Blog Post
Link to Other Blog Posts at end of this post: The 3 most engaging "short and sweet" articles.
How To: Individual Artists
How To: Bands
Solicit Feedback from audience
Step 3: Drive Users to Website
Call to Action: Subscribe
Anyone who subscribes via the early access link will be a founding member and never be charged.
Educate About App in future
Meet musicians with similar goals
Reach out to the right people
Easily share and promote your content with an audience that cares
Step 4: Provide Consistent Content via Monthly Newsletter
How To Articles
App updates/roadmap features
Encourage readers to share an article with a friend
Does this communicate our brand?
Does this position us in our users mind?
Will people tell their friends about us?
Does this help educate our users?
Sign up form
Email Sign Up
Learning from example
Specific resources used
How To: Individual
Processes to follow
How To: Band
Working with vendors (Engineers/Publications)