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Stereotypes (Diet Restricted (Vegan (No Meat, No Dairy, No Eggs, Plant…
Stereotypes
Diet Restricted
Vegetarian
Plant-based
No Meat
Vegan
No Meat
No Dairy
No Eggs
Plant-based
Eating out (affects
budget
)
Health conscious
Less shared cooking
Information clarity
More likely to home-cook
More likely to be ethics conscious
Special food (affects
budget
)
Active
Additional costs (affects
budget
)
Gym
Sports activities
Access to services (affects
location
)
Time limited
Quick/efficient food preferred
Better health more likely
Travel likely
Less home contact
Less home-cooking
Health conscious
Older
More Cooking Experience
Higher Budget
Can travel further
More time to cook
New/1st year
More likely to be younger
Less cooking experience
Less picky with food choice
Lazier (affects
location
)
Unfamiliar location
More drawn to novelty/variety
Looking to socialise
Younger
More likely to eat out
Less complex recipes
More likely to be 1st year
Male
Smaller meal palette
Less picky with similar products
Female
More health conscious
More ethics conscious
Location
Near
Far
Medical
Disabled
Location restricted
Minimal cook-prep
Disabled-access buildings