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Masan& Vinmart (Vincommerce (Market outlook (10,000 Vinmart+ by 2025,…
Masan& Vinmart
Vincommerce
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Store
132 Vinmart 1,500-5,000 m2
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Financial performance
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2020
Sales 42,000 Bil +62% YOY :red_flag:
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Vinmart+ 25,000, +93% YOY
Same Store Sales Grow Vinmart 24, Vinmart+ 25%
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Fresh, chilled 30%-> 35%, MEAT Deli 50%, Vin Eco 40%
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Market outlook
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Urbanization 35%, 2.6% per year
Income per capita increase 8.9% YOY, highest among ASEAN
Advantages
Ha Noi 29% Vinmart+, 45% revenue
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Vinhomes Ecosystem
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91,000 units since 2010, +300,000 units under construction
Largest land bank with 14,900 ha
VinEco vegetables
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Increase 300% YOY in 2020, ~3,200 Bil VND
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Masan
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Company strategy
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OEM :red_flag: :red_flag:- 20% Price, Gross margin 27-28%
Foreign chain AEON, LOTTE, Central :red_flag:
Personal care 3.1 Bil USD& Beverage :red_flag: :red_flag: :red_flag:Instant coffee (Vinacafe), Sparkling water (Vinh Hao) and Energy drink/Tonic water (Wake up 247, Tiger, Compact)
Canned coffee
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Bach Hoa Xanh
Category
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Own brand :red_flag:
Purchasing Customer pay 10 VND, BHX earns 15-20% profit
OEM- Customer pay 8 VND, BHX ears 25-30%
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Tồn kho
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Hàng rau củ, tươi sống- Đặt hàng hàng ngày
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Siêu thị
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Area
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Rental from 80 Million/ month ~3,500 USD/month
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PSI
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Inventory
Customer buy 1 bunch of vegetables but want to select from 10 bunch of vegetables or 10 kind of vegetables
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Before sell 89, next day buy 89-> Not realistic
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Market
POS
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5,000-7,000 traditional market