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Branding (personality (promotional materials, advertising, publicity,…
Branding
personality
promotional materials
advertising
publicity
character
style
strategy
positioning
differentation
Mine a Niche
self-promotion
Price Differently
positioning attributes
image perception
objectives
product differentiation
research
competition
customers
purchase
service
awareness
benefits
reputation
customer loyalty
Repeat customers and recommendation
It's easier to introduce new products or services
financial analysis
price setting
Enterprise pricing target
Profit target
The sales target
Social goals
cost
The budget
The market demand
Value analysis
revenue
tax
employee reward
machinery
forecast
The degree to which the goal is directed correctly
Possibility of realization
The magnitude of the expected benefit
metrics
image
relevance
recognition
awareness
impact
life cycle
profitability
price premium
brand equity
associations
perceived quality
loyalty
design
business performance
suggest improvements
opportunities for development
definition
through advatising
create a image to customers
function
differentiation
authenticity
establish a significant and differentiated presence in market
internal
brand structure
brand families
brand extensions
brand mgmt
Organization
budget
policy
Continuity
brand education
fundation
logo
website
packaging
promotional