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Competing in a Global Context (International Marketing (Branding…
Competing in a Global Context
Global Trade Environment
WTO/Government Tariffs
Among Businesses
Porter's Five Forces, 1980
Substitutes
Competitors
Entrants
Buyers
Suppliers
Comparative Advantage
Absolute
Adam Smith, 1776
Relative
David Ricardo, 1819
Porter's Diamond Model
Competitive Advantage, 1990
Operations Management
Outsourcing
Re-shoring
Offshoring
Nearshoring
Internationalisation
Benefits
Flexibility
Access to skills
Lower-cost
Challenges
Public Relations
Working Conditions
Service Quality
Complexity
Supply Chain Management
Blanchard, 2010
Entire life-cycle
No one-size-fits-all
Bullwhip effect
Throughput efficiency
Co-ordination = Improvement
Integration
Vertical Integration
Direction
Extent
Balance
Supplier Relationships
Type I, II, III
Partnerships
Arm's length
Lambert, 1996
Finance
Accounting Regulations
Differ by Country
IFRS Standards
Taxes and Exchange Rates
Transfer Pricing
Moving Profitability
Corporation Tax
Varies by Country
New International Reporting
BEPS
Exchange Rates
Euro-Pound-Dollar
Effect on profits in different currencies
Economic Flows
Financial Institutions
World Bank
IMF
Balance of Payments
Foreign Direct Invesments
Global Imbalances
Global Culture
Divergence
Local Innovation and Uniqueness
Crossvergence
Convergence
Common Best-Practice
Glocalization
Universalism v Relativism
Glocalization v Globalisation
International Marketing
Branding
Reputation
Equity
Image
Content
Identity
SWOT & PESTLE
Harris, 2017
Market Attractiveness
Organisational Capabilities
Modes of Entry
Direct Investment
Licensing/Franchising
Strategic Alliances/Partnerships
Joint Ventures
Exporting
Indirect
Direct
Kapferer, 1997 & 2012