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objective, Psychographics (Values, Activities, Preferences, Personality,…
objective
Psychographics
Values
Activities
Preferences
Personality
Attitudes
Opinions
Benefits received from using the app
Social behaviour
Brand loyalty
Demographic
Age
Education
Marital status
Income status
language
location
Gender
Behavioural patterns
Speed of adapting to change
Consistency in behaviour
Duration of behaviour
Frequency of behaviour
Sleep cycle
Meal timings
Familial habits
Government
STATE
toll plaza
environment policy makers
ministry of road transport and highways
traffic police
CENTRAL GOVERNMENT
legal document makers
Analysis of spaces
Parking spaces
malls
offices
metro parking
restaurants
servicing spaces
retails stores
retail trucks
petrol pumps
garage
Based on expertise
Beginner
Intermediate
Expert
methods
will be informed by research questions
recording data
screening questions
to know characterstics and experience
identifying potential participants
build personas
defining participant for the user research for creating multiple user buckets
link to www.teamviewer.com
Drivers
Analysing driving as key activity
DRIVER
CO-PASSENGERS
PEDESTRIANS
DRIVING SCHOOL
ROADS
NEXA
driving patterns
Different cities
Market
Traffic system
India
Cultural influence/connotation
family/peers/closed ones
Stakeholders
Drivers
Maruti suzuki
Nexa Channel
mostly qualitative
quantitative
Diary logs
personal inventory
Closely analysing user daily lifestyle in general and needs with mobility
exploratory questions
card sorting for analysing navigation patterns
user recruitment
qualitative data
what % of users we might be looking as sample size
card sorts and tree tests
a breakup for exploring multiple questions
working out a budget
stakeholders
RTO offfice
Co-passengers of Nexa car users
NEXA Car Users
Family/Peers of NEXA Car users
pedestrians
animals and pets on road
Resaler
potential users
competitors
Tech and Dev companies like google, amazon, android etc
Cyber security
ngos
Insurance companies
Retail Chains
social media
car enthusiasts
service providers
car manufacturers
Marketing and Promotion
Driving schools
type of trips
Police
Neighbours
Online platforms
Researchers/Technologists
Auto Expo
Brand Ambassdors
IT Companies