Please enable JavaScript.
Coggle requires JavaScript to display documents.
(What is Strategic Management (provide important aspect to make choices…
What is Strategic Management
provide important aspect to make choices and decisions
To help leaders and managers to achieve the overall long-term gals of their organization
inciuding multibusiness firms and to corporate governance
TO help organization realize what things should they do
Four module
External Analysis
Internal Analysis and Competitive Advantage
Leading strategically
Strategic Positioning and Strategic renewal
mission
three main purposes
helps resolve disputes about its future direction
Inspiring for employees and managers
inform all stakeholder why the company exist
This common play an important role in coordinating action
can more easily work together to achieve those goals
most company missions are often defined by the company's founders and early managers.
Have strongly influenced on it
is company's ultimate goals and objectives
VARS
V-