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SMMC G10[BS-1]Leading Strategically (G10 Group member (國比三 薛羽彤 Tiffany,…
SMMC G10[BS-1]Leading Strategically
mission
company goals/objectives
core value
company founder/manager
belief
3 purposes
resolve the future direction disputes
google sold their headsets
inspire the employees and managers
have a positive impact in the the world
why the company exit
coordinate action
work easily to achieve the goals
what is a good mission?
create the social/customer value
focus on customer needs and problems
lived and practiced
inspiring, memorable and brief
vision
future direction and impact of the company
changeably
strategic intent
value
code of conduct
company
employee
the principle that they declare to hold and will stick to
G10 Group member
國比三 薛羽彤 Tiffany
東南亞四 魏郡奎 Ken
國企三 張容禎 Amy
東南亞三 林芯瑜 Sandy
歷史六 李尚學 Hubert
SWOT
internal factors
strengths
weaknesses
external factors
opportunities
threats
advantage
analyzing general strategy
easily communicate to broad audiences.
disadvantage
can't analyzing the deeper strategy insight
extremely subjective
VARS Business Model
A: activities , resources, and capabilities (ARCs)needed to implement the business
Purpose: Be key for enabling or creating that value proposition
the examples of Netflix:
Streaming video content
Outsource many of its Internet infrastructure needs
1.Business model based on Internet orderings
R(realization of value）
Purpose：To translate the value proposition into realize from customers
Ways of realize：Cash, installment payments, credit card payments
Common examples
Google：Demonstrate the sense of two-sided markets in revenue model
Razor-blade model：Adapted to the printers with low price and benefits from ink cartridges
Netflix：Charge fixed monthly subscription fee from consumers
V: the value proposition delivered by the business model
Purpose: To increase EVA
How to increase the EVA: creating more value for customers /reducing the cost of producing values, or even doing both
the examples of Netflix:
Netflix offers many benefits and convenience for customers :(1)The convenience of being able to watch variety of videos (2)The recommendation system
Reducing the cost: By avoiding owing and operating stores and carrying large in-store inventories
S（scope of the enterprise）
Ways of analysis：Divided into three dimensions
Second：Consider how many products and service can company offer（horizontal scope）
First：Consider the customer segments that the business wants to serve
Third：Consider how to cooperate with suppliers and downstream partners（vertical scope）
Purpose：To demonstrate the footprint of what business does
Why companies should have a mission
statement?
motivated and passionate
evangelize it and let people know roughly about it
connect it to your values and strategy
every employee needs to know why they came to work
Good mission statement
a true reflection of the ethos of the company
Designed well
communicated, reinforced by the leadership
lived and practice
The importance of business model & business model innovation
every strategic leaders should know
a good BM can make a corporation successful ；a terrible BM may make a corporation phase out
different type of competition cause many companies failed
new competitors figured out different ways, better business models for meeting the same needs of customers
EX:Netflix V.S Blockbuster
what it does, and what it doesn't do-position
let customers get value in BM
Every company should have one mission statement
Mindset: Be sincere and transparent
Make it more exciting to people
Translate into action
Everyone in the company can operate under it
Explicit or Implicit
Employees are able to accomplish
Connect the mission or vision statement with your company's value&strategy
Just a motto thing
Helping the company to achieve yearly goal
How important is it for a company to have a mission?
Making money is one of the mission statement?
Part of truth
Serving greater good is important too
Don't
Do
Everyone knows their objectives