Why can't Paper Pens Co. increase their sales by 100% in 12 months
Customer prioritize other purchase factors (quality, price, convenience)
Lack of awareness for the product/brand
Some customers do not care about the environmental impact
Customers are unaware of the brand
Limited partnerships (stockists/distributors)
Lack of trust in the item
XX Product not easily available XX
Low level of sales
Low customer satisafaction
Low brand awareness
Poor marketing strategy
Poor quality product
Lack of customer relations post-sale (low CRM)
Lack of efficient sales techniques
Low referral business
Lack additional value
Low capital/budget
Price
Price is too high
Manufacturing has been outsourced so shipping it to Australia costs more
Actual manufacturing would be cheaper (China-based)
Low capital so higher profit margin has most likely been implemented
High production costs due to sustainability
Low Distributor network
Not enough B2B relationships
Not many reviews of product
Similar items available
Preference for plastic
they suck
Do not want to order 5 at a time
Not enough returning B2B partners
order quantity too high
Not available locally
Retail network limited
MOQ 5: Online
Growing B2B partnerships slow
Low stockist partners
No dedicated sales staff
Hiring costs
Limited marketing
No Linkedin
No dedicated sales staff
In-Bound leads low
Have not identified target businesses
Not enough data to build model
B2B return buyers low
Low after sales contact
Single item sold
Can only sell pens
Name is limiting
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