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Why can't Paper Pens Co. increase their sales by 100% in 12 months…
Why can't Paper Pens Co. increase their sales by 100% in 12 months
Customer prioritize other purchase factors (quality, price, convenience)
Some customers do not care about the environmental impact
they suck
Lack of trust in the item
Not many reviews of product
Similar items available
Preference for plastic
XX Product not easily available XX
Low Distributor network
Not enough B2B relationships
Do not want to order 5 at a time
Price is too high
Manufacturing has been outsourced so shipping it to Australia costs more
Actual manufacturing would be cheaper (China-based)
Low capital so higher profit margin has most likely been implemented
High production costs due to sustainability
Lack of awareness for the product/brand
Customers are unaware of the brand
Limited marketing
Facebook
Instagram
No Linkedin
Limited partnerships (stockists/distributors)
Growing B2B partnerships slow
No dedicated sales staff
B2B return buyers low
Low stockist partners
Have not identified target businesses
Not enough data to build model
Low level of sales
Low customer satisafaction
Poor quality product
Lack of customer relations post-sale (low CRM)
Low referral business
Low brand awareness
Poor marketing strategy
Lack of efficient sales techniques
Lack additional value
Low capital/budget
Price
Not enough returning B2B partners
In-Bound leads low
order quantity too high
MOQ 5: Online
Not available locally
Retail network limited
No dedicated sales staff
Hiring costs
Low after sales contact
Single item sold
Can only sell pens
Name is limiting