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SMMCG9 [BS-1] Leading Strategically (Business Strategy (1-2 (1-2.4…
SMMC
G9
[BS-1] Leading Strategically
Business Strategy
1-2
1-2.2 The V.A.R.S. Framework, Part 1
VARS
activities, resources, and capabilities
realization of value(revenue model)
value proposition delivered
creating greater economic value added
creating more value for customers
reducing the cost of producing value
scope of the enterprise pursuing
Netflix
Recommendation System
Convenience
subscription-based model
Internet orderings
Internet partners
which ones should be outsourced to other partners
Amazon Web Services
reduces costs by avoiding owning and operating stores
develop the capability for building
managing relationships
critical for the success of Netflix's business model
Business scope
horizontal scope
focused on video streaming services and older DVD-by-mail
vertical scope
not to rely fully on outsourcing its video content
outsourcing many of its Cloud-based services to other companies
making some of its own video contents
reduce the costs and access the best in class solutions provided
customer segments very broad
spread its technology development costs over more customers
lower its cost per customer
improve its video recommendation system
Enterprise scope
business's horizontal scope
the activities, resources, and capabilities in driving value and cost.
business's vertical scope
relates to the customer segments
1-2.4 Executive Expertise: Business Models
Sean Chou (CEO, Founder, Catalytic)
How does a company make revenue?
How the expenses related to the process of making revenue?
Al Goldstein (CEO, Founder, Avant)
What's the value proposition for your consumers?
Kurt Bock (CEO, Country Financial)
Value-added
Customer driven
Deliver Value
1-2.1 Introduction to Business Models
Business Models
Closed Reason
The bookstores and electronic stores have lost business to internet retailers
Good Will
Borders
video stores have been losing business to internet video services
Radio Shack
BlockBuster
That's For Entertainment
Sometimes they're badly run or they run out of cash or run into labor problems
The shop is still here
liquor stores have very less effective internet-based competition
Binney's
Hollywood Video
they change to sell liquor
Business Models Innovation
Have had very large increases in profitability over their peers
1-2.3 The V.A.R.S. Framework, Part 2
Revenue Model
Help companies to realize value
Razor-blade Model
LinkedIn
eBay
Facebook
Google
Freemium Model
The Scope of Enterprise
The footprint of what business does
Horizontal Scope
Products & Services
Customer Segments
Vertical Scope
Value chain
Online newspapers and magazines
created EVA
translate into actual revenues
low cost compared
1-1
1-1.2 Executive Expert Introductions
Consulting World
Great ecosystem for learning a lot about business in general.
started being able to apply a lot about the web to the world of business.
For temporarly its good but for the long term its not quite good
Create a product of your own instead of join the Consulting world
in consulting it's very much you're creating something for other people,
You will stuck in their for forever
From consulting world you don't really get to reap the benefits of it
Join some Organization that lead you to become a leader
There are a lot of leadership opportunities
Joining the organization it will enhance your knowledge and skill about business
Don't always stay at your comfort zone
You have to work to yourself and dont waste your entire life to work with others people
1-1.3 Executive Expertise: Mission and Values
Classical Means
2.mission
3.strategy
1.vision
value
achievable objectives
How to win
Sincerity
Transparency
Mission Statement
Pure Excitement
Just a cover up
Value (Trust)
acceptable mission statement
customer & driving change
1-1.1 Mission, Vision & Values
Vision
An aspirational statement about the future direction and impact of a company
May change Occasionally (Unlike mission)
Strategic Intent : A stretch vision, with a strategic plan for getting there
Value
Some companies also lay down values they hold and expect to adhere to A "code of conduct" for the company and its employees
And also you can see it from google 10 belief, for example number 6 is "You can make money without doing evil"
Mission
Why a Company have a mission?
Informs all stakeholders why the company exists and what it is trying to achieve
Helps resolve disputes about its future direction
Should focus on businesses that have a closer fit with company's mission
Inspiring for employees and managers
What makes a good mission?
Emphasize creation of customer or social value, not being the best or simply making money
Focus on important needs or problems to address, not products or services
Actually live and practice the mission in the company
Keep it short, inspiring, and memorable
1-1.4 Mission and Values: Role of Leadership
core value
Respect
Acceptable rule of engagement
Intergrity
Make people know what you work in company
Coummication
Clear and easy to achievement
Excellence
Finding motivation from what you do
1-3
1-3.1: Coherence, Fit and SWOT
Fit
aligning internal aspects of an organization with the external environment
SWOT
Weaknesses
Opportunities
elate to the external environment
Strengths
relate to internal elements of the company
Threats
Exxon-Mobil
Weaknesses
weaker government relation-ships un emerging markets
Opportunities
avdvantages to employing scale and expertise globally
Strengths
oil and gas leases,brand name
Threats
low price environment,non-fossil technologies
very high abstract level and open-ended
starting point for strategic analysis
Coherence
a company's strategy must be coherent within the organization
Central insight
finding a good strategic fit between a company's organization
Group Members
106104013 Pete
106212081 Jerry
106212082 Fion
104104015 Anna
108212521 Phoebe
106212057 Adiyasa gao
106212073 Levi