They are a start up business, a sole trader who is planning on setting up a new business in Llandudno and surrounding area. Their aim is to reach out to ''private homeowners and promise a contract with local estate agent for 3 offices.'' The materials they would require to meet achieve their agenda are such as; vehicle, cleaning equipment, cleaning supplies, stationary, marketing materials, etc. Coming to the market as a sole trader they have limited sources of finance. However here are some internal and external examples which could help them with their start up business: