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Afiniti Interview Prep (What do I bring to Afiniti? (Applied business…
Afiniti Interview Prep
Competency Questions
Change Management
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Tell us about the biggest change you have had to deal with, and how you coped with it.
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ADKAR< Kotter's 8 step, Lewin's freeze
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Why Afiniti?
People first approach
Understanding of the emotional journey of change, how people are affected, and what happens if this is ignored
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You have creative directors- so understand the importance of grabbing attention, creating campaigns that stick and make change sustainable. Not a fit all approach
It's a positive reinforcement approach rather than a negative consequences which is better for change in the long term
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