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Is Innovation More About People or Process? by Andrea Ovans (((Pixar,…
Is Innovation More About People or Process?
by Andrea Ovans
Finding Creative people
Finding creative ideas
people matter
process matters
Pixar
LVMH
Dior
IDEO
Intel
LEGO
P&G
freedom to invent without limits
Talent is Rare
Brainstorming
intensity of its people’s passion
“large enough to support a wide range of experiments but small enough to limit the
risks to the business.”
(Stefan Thomke)
Ability to innovate lies not so much in the methodologies of brainstorming, hot teams, and rapid prototyping that Kelley
describes but in its culture. (Schrage)
engineering-oriented
Great ideas are generated through a process anyone can follow
production process
Innovation Factory
1.- start with good ideas from lots of sources
2.- Discuss them
5.- Turn promising concepts into real products, services, and business models
3.- Play with them
4.- Imagine new uses for old ideas
“Build an Innovation Engine in 90 Days”
Article from Scott Anthony
Select Areas to develop
Appoint an Innovation team
Top managers understand and explicitly determine how
innovation fits within the larger corporate strategy