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HBR Productive innovation (Making decisions (based on data (example:…
HBR Productive innovation
Making decisions
based on data
example: Pinterest
Data democracy
Requires investment and cultural shift
Every company has their own needs
The process to manage data is different
And the process to hire and onboarding as well
Experimimentatios is relatively expensive
But the gains worth it
Pitfall No.1
Not looking beyond the average
measuring the effect on a fictional average person
ignoring the enormous differences in how real customer segments behave
Pitfall No. 2
Forgetting That Customers Are Connected
assumes there is no interaction between users in the two groups.
PitFall No. 3
Focusing Predominantly on the Short Term
may lead companies to draw the wrong conclusions
Fuente: Harvard Business Review 2020