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QUALIFYING CONCEPTS (Revenue (How many transactions so far this year? (How…
QUALIFYING CONCEPTS
Experience
Full or Part Time?
How long have you been an agent?
Experienced or novice?
Branding in NEW MARKETS
Branding for NEW AGENTS
Revenue
How many transactions so far this year?
How many homes would you like to close this year?
How Many TOTAL/Additional Leads are needed to hit this goal?
Prior Year Transactions
What is your closing/conversion rate?
What is your average deal size?
What is your broker split?
What is your commission split?
What is your advertising budget?
Team Structure
Broker or Agent?
Team over 5
What services do you rely on broker for?
Does team provide you leads?
How are the leads allocated on your team?
Are you happy with the amount of leads you are currently receiving?
Decision Maker?
How are decisions made on your team?
Are you the primary decision maker?
If everything I say to you makes sense, are you able to make a decision today?
Markets
What Markets are you currently serving?
How are you tracking your success in each market?
What Markets would you like to service?
Looking for more leads?
Have you worked with online leads before?
Other
Pains
Where have your past advertisers fallen short?
When it comes to running your business what is keeping you up at night?
Goals/Needs/Wants