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steeple analysis (Political factors (political situation, political…
steeple analysis
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Social factors
Social forces affect our attitudes, interest, opinions, moreover, create our behavior and what we purchase. Trends's change has affected directly to
enterprise
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Technological factors
Due to technological advance, the manner of business operate has greatly changed.
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Economical factors
national interest and fiscal(재정상의) policy is set around depends on economic conditions and also has an influence on the purchasing power of consumers and the structure of their expenditure.(지출)
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Legal factors
involve all regulatory and law determinants that can negatively or positively affect results of market actions and decisions of management of company functioning in particular country
Ethical factors
involve duties, morality, integrity, behaviour, what is good and bad for company, employees and society as a whole.