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Revision Plan 5 (Physical and cloud storage (Cloud storage (You can store…
Revision Plan 5
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Data collection methods
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Questionnaires / surveys
online
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easy to analyse, low cost, fast response
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could be deleted or ignored, data may be less reliable
paper
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cost effective, reduces bias
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low response rates, the questionnaire may not be answered by who you think it might have
Email
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a carbon copy can be sent to other people as well, files can be attached
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files may have viruses in them, the meail could be marked as spam
Sensors
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sensors can give a more accurate reading than humans, monitor information constantly
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Interviews
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Extra detail can be drawn out on the spot, If anonymous, perhaps more honest answers will be provided
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People have to be available, time consuming
Consumer panels
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low cost, remain current and give a complete picture at all times
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Loyalty schemes
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you can gain customer data and consumer trends, direct communication with customers
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