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Online customer reviews (Have different dimensions (Valence, Volume,…
Online customer reviews
Influence
Purchasing desicion
Sales
Can be measured by
Hazard rate of adoption
Big data architecture
Bass model
Linear regression
Sentiment analysis
Neural network
Have different dimensions
Valence
Volume
Verbal
May vary by product type
Search
Experience
Facilitate product competitve analysis via
Natural language processing
(applies to) Brand attributes detection
Regression discontinuity modelling
(applied to) Numeric ratings
(joins) Sentiment analysis and numeric ratings
Associate with theories
Information quality theory
The theory of attractive quality
The expectancy confirmation theory
(applies to) Competitive (dis)advantages detection