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Digital marketing Seminar Round 3 (Presentation (Include (SEO (WHAT…
Digital marketing Seminar
Round 3
Presentation
10 minutes
how to use this compaign to adress cutomer journey
said how to make it good, how to improve
Include
customer journey
SEO
WHAT KEYWORDS DID YOU USE AND WHY
AD compaign
Poor Ad dESIGN
missling destination URL
Good ad desin
Calll to action
Value proposition
Conversion
number of conversion rate
The key word choose
Chosen similar to the product you sell
IMprove
make sure the keywordyou choose is relevent
Write another ad/ pause the keyword
Remove the poor quality keyword
Mix big head/ long tail
Big head
Broadly
long tail
Detail
Add more gerneral ad group
don't over-bidded
Increasing the relevent keyword