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Online customer reviews (Product competitive position analysis (Brand…
Online customer reviews
Customer behavior
Repurchase intention
Product choice
Sales
Online
Offline
Product returns
Emotions
Positive
Negative
Source
First-party online customer reviews
Third-party reviews
Product competitive position analysis
Regression discontinuity model
Sentiment analysis
Identifying main competitors
Defining competitive advantages/disadvantages
Brand performance analysis
Defining main brand attributes
Credibility issues
Fake reviews
"Bought" reviews
Reviewer bias
Side effects
Reputation
Customer retention
Brand recognition
Motives
Satisfaction
Dissatisfaction
Paid activity
Daily routine
Search for attention