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STRATEGY EVOLUTION STRATEGY AS (STRATEGIC INNOVATION 00s - today…
STRATEGY EVOLUTION
STRATEGY AS
STRATEGIC
PLANNYNG
50s - 70s
SWOT ANALYSIS
STRATEGIC FIT
1C strategy planning
2BU development of the BP
3C analysis and consolidation
4BU alignment of the BP
5C development of the group strategy
STRATEGIC
DIRECTION
70s - 90s
70s-80s
market-based view
business
ATTRACTIVENESS
-> business life cycle -> dynamic model
-> Porter 6 competitive forces -> static model
-> combine competitive intensity with business maturity
low moderate high
COMPETITIVE
position - market share TBTF
1-KFSs price, design, sustainability, brand, function and performance.
2 low costs of KFSs
3 differenciation of KFSs
4 long term KFS
dominant, strong, favorable, defendable, weak
business
IDENTIFICATION
(demand and offer) competitors
focus on a niche, on a product or on a segment, unfocusedtext
STRATEGIC POSITION
combine competitive position with business attractiveness
80s-90s r
esource-based view
ECONOMIC CAPITAL
from capitalistic to knowledge economy (intangible assets)
relational capital
structural cpital
human capital
value of resources:
Value
Rarily
Inimitability
Organization
Socialization TT
Esternalization TE
Internalization ET
Combination TT
STRATEGIC
INNOVATION
00s - today
look across the chain of buyer
look accross complementary product and service offering
look accross strategic groups within industries
look accross functional and emotional appeal to buyer
look across alternative industries
look across tine
source of organizational
inertia
investments that are factors of lock in
political resistance to change
systems that are factors of lock in
skills that are factors of lock in
lock-in factors caused by the stakeholders
psycological resistance to change
cultural resistance to change