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Trust (Book (Doris Nanny trust signal to decide whether trust worthy (Look…

- - - - need to understand the idea
  - - - emotional values, express sth about themselves
- - - - Over the past couple of decades, the banking industry has had its skirts lifted to reveal some very grubby underwear. From Enron to Arthur Andersen, Freddie Mac to Fannie Mae, Lehman Brothers to Bear Stearns, AIG to Northern Rock, Nick Lesson to Bernie Madoff, the BHS pension funds fiasco to the Libor scandal, the list goes on, and it has taken a hard toll on trust. Perhaps, the biggest blow, through, has come from the fact that only a handful of CEOs, the 'captains of finance' who played a role in creating the financial crisis, faced any form of punishment. The few who lost their jobs, most notably Ken Lewis of bank of America and Dick Fuld, the former CEO of fallen Lehman Brothers, walked out the door with multimillion-dollar golden parachutes. The message is clear: if you are rich and powerful, you can break the rules, as long as it makes a lot of money. It's an acute case of moral hazard; when things went belly up, the bankers didn't face any real consequences. ------P43 Who can you trust
- - - - These early equivalents of trademarks were used to stat identification in three ways:
        social identity:who is this or who says that
        Ownership:who owns this
        Origin: who made this
        ----------marks of excellence