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Media Planning Seminar 5 Paid media (Target groups (25- 35 (40- 50 who…
Media Planning Seminar 5
Paid media
Marketing Objectives
Increase the customer awareness
Target groups
25- 35
40- 50 who stay in UK like to travel
hotel
lifestyle
loves travelling, adventurous, foodies,
UK people who like travel
The example of paid media
Print media
Newspapers
New York times is popular in UK
magazines
travel magazines
Put the ad on the cover pages Discover Britain mazine
Lonely Planet
Airline magzine, British Airline,
put on the pocket of the seat back
Food magzines
BBC Good Food Magazines
Green Hotelier
Broadcast media
TV, ITV channel
Ad between Love island episodes, 15 seconds
Movie channel, Film 4
Ad between movies,15 seconds
Adventrous movies
Out-of-home media
Before movie
airport displays
Posters in the tube station or train station, coach station
on tour buses
audio introduction inside of bus
outside of bus can put some Ads
Online media
Facebook
Fan pages
instagram
Online Magazines subscription
How to effectively use them to achieve marketing objectives?