Please enable JavaScript.
Coggle requires JavaScript to display documents.
Competing in a :earth_asia: context (International Operations (Supply…
Competing in a :earth_asia: context
trade environment
Comparative advantage
absolute comparative advantage (Adam Smith Block 2 session 2)
relative comparative advantage (David Richard Block 2 Session 2)
Diamond Model
Competition
five forces model
Industry Competitors
Buyers
Suppliers
Subsitutes
Potential entrants
Challenges
Adapting to changes
understanding cultural differences
finance
Global Imbalances
balance of payments
current account
capital account
financial account
International financial institutions
IMF
World Bank
tax rates
transfer pricing
BEPS
IFRS standars
common law system
roman system
HRM
Individual negotiation for employees
focus on
Inclusivity
creating and open and diverse environment
Corporate social responsibility
Marketing
Macro Environment
STEEPLE analysis
trading systems
Micro Environment
organisation capabilities
Skills
resaurces
competitive advantage
market attractivness
profit potential
market size
market access
Branding
local brands
(Schuiling and Kapferer 2004)
insulation from the risk of damage from other branded products from the same organisation
close relationship and trust by customers
flexibility to be developed to meet customer's needs
pricing strategy flexibility
global brands
advanatges (Kapfrerer 2012)
economies of scale that enable a lower price
a stream of innovation
an international image
risks
brand reputation can be affected at a global level
Ethics
Ethical marketing puts people first.
Ethical marketers must achieve a behavioural standard above the law
CSR
the
triple bottom line approach
environmental goals
Social goals
Economical goals
3Ps
People
Planet
Profits
ethical issues Crane and Matten (2016)
differing standards of consumer protection
The exporting of consumerism and increase in cultural homogenisation
the targeting of marketing at lower-income consumers in developing countries
Context
Global Context
Glocalisation
Global Culture
Convergence
Adopt global standards
Divergence
Adopt local culture
Crossvergence
Adapt and influence the context
free movement
Labour
International Labour Market
Capital
global rules & procedure
Organisational Context
Internal
External
International Operations
Supply Chain
bullwhip effect
vertical integration
Adavantages
Increased control
Better pricing during financial hard times
Outsourcing
Strategic value
criticality of the components
advantages of going international
supplier flexibility
lower cost of labour
disadvantages of going international
working conditions
increased complexity of supply chain
conflicting performance objectives
Offshoring
Re-shoring