Competing in a Global Context 
Global Trade Environment
Global Issues
Local Issues
Therotical Frameworks
Absolute Comparative Advantage
Relative comparative advantage
Diamond Model
Five Forces Model
Trade Barriers
Ethics
Populist pushes
Cultiral Differences
Political Instability
Operations
Supply Chain Management
Ethical concerns
Sustainability
International Operations
Internalisation
Outsourcing
Network Configurations
Offshoring
Finance
Accounting Regulations
Global imbalances
Financial Reporting
International Tax Rates
International Monetary Fund
Exchange Rates
HRM
International Labour Market
Local contexts
Adapted Operations
Win-Win
Stakeholders
Race to the Bottom
Marketing
Branding
Brand Equity
Brand Content
Brand Identity
Global Marketplace
Glocalisation
Modes of Entry
Customisation
Marketing Mix
Crossvergence
Ethics