Competing in a Global Context global competition 3

Global Trade Environment

Global Issues

Local Issues

Therotical Frameworks

Absolute Comparative Advantage

Relative comparative advantage

Diamond Model

Five Forces Model

Trade Barriers

Ethics

Populist pushes

Cultiral Differences

Political Instability

Operations

Supply Chain Management

Ethical concerns

Sustainability

International Operations

Internalisation

Outsourcing

Network Configurations

Offshoring

Finance

Accounting Regulations

Global imbalances

Financial Reporting

International Tax Rates

International Monetary Fund

Exchange Rates

HRM

International Labour Market

Local contexts

Adapted Operations

Win-Win

Stakeholders

Race to the Bottom

Marketing

Branding

Brand Equity

Brand Content

Brand Identity

Global Marketplace

Glocalisation

Modes of Entry

Customisation

Marketing Mix

Crossvergence

Ethics