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B207 TMA02 Part C (Marketing and Branding (Modes of entry (Indirect…

- - - - Saturated domestic market
      - Small domestic markets
      - Stagnating domestic markets
      - Customer expectations
      - Competitor provocation
  - - - Brand Identity Prism (Kapferer)
    - - Brand activity unrelated to offering
  - - - Shields consumer from negative consequences of production
      - Tax avoidance
  - - - It is the right thing
      - It is expected
      - It is in their interest
    - - Corporations can be criminally liable, as can people within them
      - Shared responsibility
      - Decision making is intentional
    - - Corporations should focus on being profitable
      - Government intervention necessary
      - Corporations should manage themselves
- - - - Must balance
  - - - Related companies minimize tax bill
      - Unitary taxation solution
- - - - The Diamond Model (Porter)
- - - - Difficult to maintain good HRM when emphasis is on efficiency
    - - Companies tapping into this market may leave existing employees feeling replaceable/unvalued