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Competing in a Global Context (Foreign exchange market (Demand for pounds…
Competing in a Global Context
Global trade environment
Competition & trade among countries
Diamond Model
Understanding global trade environment
Economic & Financial flows
Balance of payments
Current account
Capital account
Financial account
Foreign Direct Investments
Multinationals
Transfer pricing
Arm's-length principle
Transer mispricing
Unitary taxation with profit apportionment
Exchange rate fluctuations
Foreign exchange market
Demand for pounds from abroad
Supply of pounds to foreign currency market
Reaching equilibrium
Shifts in demand for currency
Shifts in supply of currency to foreign market
Changes in supply and demand for a currency
Why do exchange rates matter?
McBurger Index
Overcoming exchange rate problems
Impact of exchange rate
Government intervention in foreign currency markets
The euro
Financial regulation
Stewardship
Managing national economy
Information for investors
Borrowed finery
Imperialism
Taxation
Jurisdictions different rules
Objectives of financial reporting
Contingent model of accounting change
Means of regulation
IRS Foundation & IASB
The vision
What are the standards?
How standards are devloped
The process for developing standards
Why adopt IFRS standards?
Content of each profile
What profiles show
Conceptual framework for financial reporting
IFRS Standards
IFRS 1-16
IFRS for SMEs Standard
IAS Standards
IAS 1-41
Zonal retail data
Focussing on custome retention
Ordering innovation
Sustainable cities
Autonomy
Participation
Sharing
Transformation
Globalization
Background
Policy issues
Main stakeholders
Policy options
International marketing
Global marketplace
Triggers for international expansion
Macro environment
Micro envrionment
Entering & operating international markets
Globalisation v Customisation
Modes of entry
Defining a brand
Key concepts
Role of brands
Consumers
Organisations
Brand architecture and naming
Packaging
Globalisation ethical issues
Ethical issues in a global marketing context
Differing standards on consumer protection
Exporting consumerism & increasing homogenisation
Targeting lower-icome consumers in developing countries
Geographical segregation of business operations
CSR
Debates about CSR
Moral agent?
Nature of CSR and corporations' responsibilities
Accomplishing CSR
Branding
Innovation
Global and local branding
Brand tribes and communities
Critical reflections on branding