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Industry Components 1 & 2 (Component 1 Section B (Assassin's Creed…

- - - - Released alongside Assassin's Creed III on the PlayStation 3
      - Later released in a modified HD version across platforms such as PS3, Xbox 360 and Microsoft Windows
    - - Video game regulation differs around the world
        
        In the UK until July 2012 video games had been regulated by the BBFC. They are now largely regulated by the Video Standards Council (VSC) applying the PEGI system
        
        The PEGI system contains both text and graphical based descriptions of the game it accompanies (age ratings as well as visual descriptions of content) and also it attempts to harmonise / standardise the protection of children aacross Europe
        
        PEGI is often considered a much more thorough and effective system than its US counterpart, the ERSB. This is because it contains specific markers for 'fear' and 'discrimination'. PEGI ratings also contain sections which specifically mention parts of the actual game and why the specification was given to it. ERSB tends to be a little more generic in this area
        
        Assassin's Creed III: Liberation was given an 18 rating on PEGI due to,,,
        
        'Multiple, motiveless killing'
        
        'Violence towards defenceless people
        
        The percentage of 'PEGI' games at '18' has crept up over recent years , but it's still less than 10% apparently
  - - - -uk/french co-production
        -directed by Ken Loach
        -independent social realist film
        -funding from BFI + BBC
      - Livingstone and Lunt-regulation and classification
        BBFC- age 15 classification
      - -local appeal in comparison to global appeal
        -distributed by Eone
        -Trinity Mirror group implemented their campaign: giving away 10,000 free tickets, banner ads, editorial by Daniel, article promotion
        
        Marketing
        -film posters
        -social media campaigns
        -premiere attended by Jeremy Corbyn
        -Guerilla protection campaign
    - - Ownership:
        produced by Legendary Pictures and the films partnership with Universal Pictures who are the distributor
        
        Universal is owned by NBC Universal, a Comcast company. Comcast is one of the big six media conglomerates which is reinforcing Curren and Seatons power in the industries theory.
        
        The Ownership of this Film has been both horizontally and vertically integrated as it has
      - The ways in which the Producers where able to maintain multiple audiences attention:
        
        Fans of N.W.A (older fans who would have been fans when N.W.A were in their prime)
        
        Fans of rap or gangsta rap, it is a popular modern day genre of music in which fans of that genre would be able to
  - - - BBC sounds
        -digitally convergent platforms
        -access anywhere
        -after watershed allows broadcasters freedom
  - - - -owned by News Corp, News Uk, Rupert Murdoc
        
        -paywall on site
        -
    - - -owned by Reach PLC
        -horizontal integration- Ok!, Daily Express
- - - - Relevant Theorists