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University of Dubai SMS (Market Analysis And Audit (((((Analyzing…

- - - - Analyze targeting strategy
      - Target the most relevant audience segment
      - Commercial relevance:audience whom the content will drive closer to enroll.
      - Viral affect:target the audience that either share or drive them further to toward enrolling and taking classes
      - Positioning strategy
        
        We want to achieve the goal of being one of the leaders in the region that combines the academic perspective with the real life knowledge expertise,
        
        Analyzing competitors
        
        Reach and influence UOD facebook fan base is higher than
        
        Engagement
- - - - Set social media goals
        
        increase conversion to sale by moving audience from interaction to enrollment
        
        Encourage interaction leading to increase sale
        
        Create a viral content that leads to shared mentions
        
        advertise within social media
        
        communicate,update the audience and provide information while resolving customer service issues.
        
        Validate the effectiveness of social media
        
        Measure the effectiveness of social media by measuring ROI
        
        Revenue through enrollment attributed to SM
        
        other measures include reputation,customer satisfaction
- - - - My content should be informative,entertaining and contains great deal of offer so my content will go like this * seriously can not just keep bluffing on this part
- - - - community management
        
        online community management includes manage the comments
        track and monitor our mentions and tags
        manage and respond the negative comments about us
        analyze online conversation to understand our audience
        
        Establish online personalities,establish a Dos and Dont to help staff understand boundaries
        chose to communicate and reconnect with our audience ,stakeholders and employees and influencer
        
        Maintain consistency of voice in social media by tracking and monitor our mentions compared to our competitors
        post in a frequent consistent manner
        keep a daily and weekly checklist
        
        Build social media relationship manage to get our audience engage by providing relevant and rich content
        
        Improve customer service through social media Listen first
        Listen to what our audience are saying
        Engage and support the audience
        Understand what our audience are doing and searching for to serve them better
        be proactive and take initiative to communicate with our audience