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Block 2: Competing in a global context (Marketing (Macroenvironment…
Block 2: Competing in a global context
Global Trade
International Trade
Absolute comparative advantage
Relative comparative advantage
Competition
Rivalry among competitors
Threat of new entrants
Threat of substitutes
Bargaining power of buyers
Bargaining power of suppliers
Authorities
WTO
Trade Agreements e.g. NAFTA
Local Governments
Finance
Regulation & Reporting
IASB
IFRS
Other accounting standards
Transfer Pricing
Marketing
Branding
Brand Reputation
Brand Content
Brand Identity
Brand Equity
Microenvironment
Market size
Growth rate
Market access
Profit potential
Intensity of competition
Macroenvironment
Economic considerations
Technological considerations
Socio considerations
Ethical considerations
Political considerations
Legal considerations
Organizational capabilities
Skills
Resources
Capacity
Product adaptation