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Vargo & Lusch (FP4 (Knowledge, Competence, Expertise, Competitive…
Vargo & Lusch
FP4
Knowledge
Competence
Expertise
Competitive advantage
data
segementation
targeting
positioning and differentiation
FP8
Relations
Story telling
CRM
Co-Creation
Individualization
Pricing
FP1
Service
Skills
Co-Creator
Adding value
Specialize
FP7
value proposition
Creating needs
cocreation
usage
experience
FP3
Benefits
Service more important
Products embedded
Value Proposition
FP2
Skills Exchange
Micro specialization
Indirect exchange
FP6
delivery
on going circle
Co-creation of value
FP5
Service economies
Relationship between firms
