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B207: Block 2: Competing in a Global Context (Globalisation (International…
B207: Block 2: Competing in a Global Context
Branding
Identity
Relationship
Culture
Definition
Architecture & Naming
Reputation
Equity
Contect
Ethical Issues
Differences in Standards
Operational Issues/Geograhy
Income Differences
Cultural Differences
Globalisation
International Operations
Collaboration
Sharing Resources
Trading Together
Access to Goods/Services
Competition
Emalgamation
Communication
Global Cultures
Crossvergence
Convergence
Famliarity
Brand Reputation
Continuity
Simplicity
Divergence
Local Tastes
Adaptation
Customer Focused
Local Cultures
Branding Innovation in a Global Context
Local Cultures
Evolution of Brands
Local/Global branding
Adaptation
Packaging/Labelling