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Competing in a global context (International marketing (Triggers for…
Competing in a global context
International marketing
Branding
Brand identity
Physique
Personality
Culture
Relationship
Reflection
Self-image
Brand reputation
Brand equity
Brand content
Naming
Coined
Arbitrary
Suggestive
Descriptive
Generic
Logos
Global context
Global brands
International brands
Local brands
Triggers for international expansion
Saturated domestic markets
Small domestic markets
Low-growth domestic markets
Customer drivers
Competitive forces
Cost factors
Portfolio balance
Macro environment
STEEPLE factors
Trading systems
Micro environment
Market attractiveness
Organisations capabilities
Entering and operating in international markets
Globalisation versus Customisation
Modes of entry
Direct investment
Management contracting
Contract manufacturing
Franchising
Licensing
Global strategic partnerships
Strategic alliances
Joint ventures
Direct exporting
Indirect exporting
Corporate Social Responsibility
Ethical issues through globalisation
Competing in a global trade environment
Competition and trade among countries
Theory of comparative advantage
Theory of absolute comparative advantage
Theory of relative comparative advantage
The diamond model
Factor conditions
Demand conditions
Structure of firms and rivalry
Related and supporting industries
Competition among business organisations
Five forces
Industry competitors
Suppliers
Buyers
Potential entrants
Substitutes
Economic and financial flows in a globalised world
The balance of payments
Current account
Capital account
Financial account
Global imbalances
Foreign direct investments
Portfolio investments
Tax considerations and exchange rates
Transfer pricing
Fundamentals of international financial reporting
IFRS standards
Globalisation
Glocalisation
Convergence
Divergence
Crossvergence