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The Other Disruption By Joshua Gans ((Architectural disruption can be…
The Other Disruption
By Joshua Gans
acquire new entrants
Disrupt themselves
Hard to implements innovative disruptions
Hard to change the core organization to implement new products
Companies and managers developed defensive strategies
Architectural disruption can be threatening to a company's survival
1st develop and integrated organizational model
2nd Own a core element of the new product
3rd have corporat identity
Companies need new units to develop new technologies
The architectural structure of a product changes and also the companies must change.
Integrated organizational model
Ownership of a feature important to the end customer
Strong sense of corporate identity
To succeed the change companies need to have a corporate identity
Change manufacture processes
Firms center its resources in the components
Companies usually loose the sense of the overall architecture
Companies need to create new type of teams within their organizations
Old and new products need to coexist
companies that survive disruption usually aren't the top ones
Companies need to adapt in order to survive