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: template (Market Analysis & Audit ((• Positively engage with the UOD…
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Market Analysis & Audit
Analyze Online Market Segments some of our target audience are prospective students/ parents/young alumni/short time learning students..
but in this strategy, we will focus on prospective local students (Geographical) for the age group 16-18 and prospective parents for the age group 35+
• Positively engage with the UOD community, including current and prospective students, alumni, faculty, staff, and parents
• Support the University’s marketing and communication strategies of brand awareness and thought leadership.
• Increase interaction and engagement of target audiences with the university’s main website, and social media platforms
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increase awareness, leads ,followers ,engagements
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Social media is an effective tool for increasing awareness of UOD, building loyalty, excitement, engagement and elevating the university’s reputation among key audiences.
Organizational Readiness /UOD have channels on most of the social media platforms with 151k followers on FB/ /3k on TW/6k on IG / 6K alumni & 25K followers on LI/ 886 subscribers on YT
Strategic Planning
Our Goals in this Strategy are /Attract prospective parents and make them more engaged / Attract prospective students/Increase current students interaction
Prospective parents University is an Inherited dream/ we should make those parents believe that UD will make this dream comes true by showing them the Future lies within
targeting the parents of High school students online/offline
using platforms like FB/FBMassanger/Youtube/Twitter/Instagram/LinkedIn
with suitable content in both AR & EN
Prospective students targeting the age group of 16- 18 on YouTube/FB/FB Messenger/Instagram / showing them how UOD will make their dream come true and how cool to study in this universality, showing them some exited videos: stories of current students, and success stories of alumni
Current Student we have to make the current students more engaged in the UOD's social media platforms encourage them to make videos, write content that could attract prospective parents and students
Alumni
they are stepping the first step in their future, so it's important to let them engage as a success story
Content Development
Type of Content
Prospective parents our creative approach will be The Future Lies within we will give the parents a deep look on how UOD helps to make the future/making videos showing the students living in the university / educational videos about the courses in the university/success stories videos / current parents speaking about their experience with the UOD / posts& Tweets ( do you know?) giving the parents useful exited information about UOD / encourage the parents to visit the university and live a day as a student ( University could be a dream for the parents them self too) and speak about this experience/Infographics
Prospective Students is going through an important stage in their lives. we have to create content that is helpful and empathetic to position UOD as their ally in navigating this new chapter of their lives. we will start with behind the scene content showing them what it looks like to be in a university, what makes it different from school we will show them The Future lies within for that idea we will make stories on Instagram/ and short fun videos on youtube and FB ( done by enthusiastic young student/ some male and some female) and short videos and nice photos showing the exciting events and activities held in the UOD/ Educational videos and posts/Infographics
Current Student current students can film short videos talking about their day in the UOD or events the participate in it / use Instagram stories to document some of their activities or part of their day in the university / let some of the students document the whole day from their house with parents thin their day in the university and in class until the end of the day using FB Live / writing some content that good to post on UOD"s social media platforms /Reviews
Alumni short videos about how they make their dreams come true with UOD and their inspire stories/ Case studies/Reviews
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Campaign Implementation
Platforms
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publishing different type of videos on all platforms /Educational videos twice a week on FB/YT/TW/LI fun shorts vedios 3 times a week on IG/ FB/YT/TW /CTA videos once a week on all platforms
Publishing different types of content on FB/TW/LI/Educational posts 3 times a week /short engaging posts everyday/CTA posts twice a week
Compation posts once a week
Publishing Images on FB/IG/Tw/ Events pics/inside pics for lectures -facilities - students/News pic/staff Pics
We need to make Prospective parents and students more engaged & eager to find what is behind the seance how UOD helps to make the future how excited to be a student in UOD and eventually enroll in the UOD/ by using a consistent mix of content and Ads
Paid Ads on FB ads/ discounts / free registration /free open day in the UOD different ads to different audience/ prospecting ads to build brand awareness/Retargeting ads /IG Ads making a good hashtag and using real people on the ad/ Google Ads
SMMT use a tools like Monday /Trello/ make sure to manage all the content and the and reschedule the content
Community Management
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schedule open days for prospective parents and students on the UOD showing them the university/ allowing them to get into any lecture the want to live the experience
Ask for users reviews and opinion starting from the simplicity of reaching the information, and using the website/ what kind of information they want us to share
Analysis and Reporting
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Avoid gaps between online messaging and how to apply them in the offline/ figure out those gaps and try to fix them immediately/ discover whether it is from the message or the apply
improve both CX in their journey in UOD and it's facilities /and UX by doing a UX Lab to improve their online journey
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